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Dealership hours of operation
Mon - Thu 6:00am - 6:00pm
Fri 6:00am - 5:00pm
Sat 8:00am - 4:00pm
Sun Closed

The Origins of Cadillac: A Brief History of the Brand!

The Origins of Cadillac: A Brief History of the Brand!

Henry Leland founded Cadillac in 1902. The company was named after the founder of Detroit, Antoine de la Mothe Cadillac. A few years after its release, Cadillac introduced the automotive industry to interchangeable parts. This laid the groundwork for mass automobile production.

This resulted in the Cadillac becoming the first ever American car to win the Dewar Trophy. This is the most prestigious award given out by the Royal Automobile Club of England. After winning this award, Cadillac adopted the “Standard of the World” slogan.

History

In 1910, Cadillac offered the first-ever fully enclosed passenger car. This was a major change from the vehicles offered at that time. In 1912, Cadillac released the Model Thirty. This was the first-ever production vehicle that did not come with a crank. It features an ignition, a self-starter, and lighting. This vehicle was a landmark as eliminating the crank starter opened the door for female drivers. This vehicle also brought the Dewar trophy to Detroit. 

This also made Cadillac the only car manufacturer at the time to win the award twice. After three years, Cadillac introduced the V-type. It was an eight-cylinder engine that was water-cooled and would soon become a crucial part of the Cadillac brand.

The 20s

The 20s was a crucial decade for Cadillac. In 1926, Cadillac began branching out and offered more than 500 colour combinations to customers. Cadillac changed Henry Ford’s mentality, who said you could pick any colour of your choice as long as you picked black. In the same year, Cadillac roped in designer Harley Earl to come up with something unique. The result was the 1927 LaSalle. 

This was the first convertible coupe that was designed by a designer and not an engineer. Earl created an elegant vehicle with chrome plate fixtures and flowing lines that made the Cadillac brand synonymous with luxury and beauty.

The 30s

During the Great Depression during the 1930s, Cadillac introduced a 16-cylinder engine for a passenger car. This would go on to be one of the most iconic creations by Cadillac. Cadillac also released the V12 to give customers something to choose between the V8 and V16 engine types.

The 40s

During the 1940s, Cadillac went quiet. Automobile production was suspended so they could produce airplanes for the war. Once the war ended, Cadillac adopted some of the aircraft technology and introduced the tailfin on vehicles. This is now seen on almost every other vehicle and was also one of the main reasons for Cadillac winning the inaugural Car of the Year award that took place in 1949.

The 1950s

The tailfin caught up quickly, and by the mid-1950s, it featured in the design of almost every vehicle. Cadillac then began developing the power steering in the 50s. This soon became the new standard for the automobile industry.

The 70s

While the 60s went by without too much activity, Cadillac started the 70s with a bang and introduced the Eldorado with an 8.2L engine delivering 400hp. This model boasted the highest torque at the time.

100th Anniversary

As Cadillac approached its 100th anniversary, the company was expected to deliver something big. They did not disappoint and introduced the F-22-inspired Cien Concept. This won quite a few awards. In 2008, Cadillac expanded its Escalade by making it the first-ever full-size hybrid luxury SUV. 2008 also saw the redesign of the CTS Sedan. It won several awards, including the Car of the Year for 2008. 

Conclusion

Whether you’re looking for luxury or power, Cadillac has never disappointed. If you’re looking out for something luxurious and dependable, reach out to Myers Cadillac in Ottawa and they will be glad to assist.

Categories: Cadiilac History